Be The Change Your Cat Wants You To Be
I was thinking, it bugged me, we're fed on diets of social and mainstream media from both the powerful, and not-so-powerful figures pushing their own hustle that 2 + 2 = 5.
That's not to say we shouldn't wear masks - grow up Karen - but you know, maybe just check your source. Maybe even have a few sources.
Voice over is excepts from original recordings of the Asch conformity experiments - a series of studies from the 1950's showing the influence of majority on how a single person thinks.
They had absolutely nothing to do with cats.
This is a journey of alchemy. Imbibing a transformative sorcery from bespoke elements into an elixir. We jump off from the position of liquid as a property of elemental vagueness, having volume without a fixed shape. Then travel through various states, briefly taking on the form of it's container, before cycling into its other forms again and again.
".......don't make it look like an ad", was the only stipulation on this open brief with bespoke soda makers PS Soda.
Audio by GHOSTGIRL
The title references alchemy symbols from the Hermetic movement for water and air.
Title 360 Video
An Interactive 360 sequence of the PS40 Bottle branding letters.
Lets not make the logo bigger, lets make it bounce around in a vortex.