PS Soda Logo 360 interactive
PS SodaTitle as a 360 Video An Interactive 360 sequence of the PS40 Bottle branding letters.Lets not make the logo bigger, lets make it bounce around in a vortex.
Craft soda maker PS Soda asked me to conceptualise and make an ethereal animated series for use in socials and web.
Eight separate sequences were made that could also join together to form a larger narrative.
This is a journey of alchemy. Imbibing a transformative sorcery from bespoke elements into an elixir. We jump off from the position of liquid as a property of elemental vagueness, having volume without a fixed shape. Then travel through various states, briefly taking on the form of it's container, before cycling into its other forms again and again.
Audio by GHOSTGIRL
The title references alchemy symbols from the Hermetic movement for water and air.