AdNews Cover for Experiential Theme Issue, 2021

We were approached by Ad Agency Howatson-White to create the cover for AdNews March edition on the topic Experiential Marketing, for an article about the state of play with in the Experiential space presently.

The front cover of the magazine was to trigger a Web based Augmented Reality weblink.

Making a QR code trigger is easy, but making the QR hidden with-in an image is more complicated. The active QR trigger is a middle section with in a larger non functional QR to be the edge that forms a block of QR extruded cheese. 

As QR's work on contrast the yellow of the code and a background with enough difference was very carefully constructed. The hand is a 3d scan and the background was an environment made in Unreal Editor.