I was approached by Ad Agency Howatson&Co to create the cover for AdNews March edition on the topic Experiential Marketing, for an article about the state of play with in the Experiential space presently.

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The front cover of the magazine was to trigger a Web based Augmented Reality weblink.

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Making a QR code trigger is easy, but making the QR hidden with-in an image is more complicated. The active QR trigger is a middle section with in a larger non functional QR to be the edge that forms a block of QR extruded cheese. 

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As QR's work on contrast the yellow of the code and a background with enough difference was very carefully constructed. The hand is a 3d scan and the background was an environment made in Unreal Editor.

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